In the second of a series IAB pitches (see our post about April’s), our own Chris Cunningham had the opportunity to speak at IAB Marketplace Mobile’s “Buying & Selling: Live Mobile Pitch” session, pitching his best mobile marketing strategy to Alberto Culver’s TRESemmé brand. The opportunity is location based mobile gaming, something we’re very excited about. You can (and should) watch his presentation after the jump:
buying & selling: live mobile pitch
appssavvy plus 6
appssavvy would like to welcome six new members to the team: Holly Ettenger, HR and talent manager; Mattan Griffel, marketing coordinator; Meghan Kludt, senior account executive, Midwest; Yolanda Ladia, product manager; Magali Merat, senior account executive; and Robin Wilson, senior director, ad operations.
These new six extend appssavvy’s team to more than 40 employees! (And we’re still continuing to hire.) For some background on our new appssavvians check out our recent press release, and if you’re interested in working for appssavvy, you can learn more on our website.
Accept Everything We Do Is Social (And ‘Like’ It)
Remember the first generation of “social networking” sites? MySpace and Friendster in 2005, and even companies like Bolt.com back in 1996 (where I worked at the time). We made a big fuss about social networking. Brands wanted it. Reporters wrote about it. And then one day we all woke up and said, “I’m on a social network.” Then we moved on. Guess what? The same will happen to social media.
I was inspired by one of our previous blog posts, the great migration, to write something for MediaPost. It’s called Accept Everything We Do Is Social (And ‘Like’ It). Check it out. I’d like to hear what you think.
Chris Cunningham
Co-founder and CEO
@appssavvyceo
Virtual goods drive real world results for brands
Earlier today we announced research on the advertising potential of branded virtual goods. The study, entitled “Social Activity: Driving Real World Results for Brands Study: Virtual Goods” (after the jump) found that branded virtual goods delivered a creative and innovative ad format, increasing all brand metrics, beating out mobile advertising norms and recall of receiving the items (receipt recall). Here are some of our key findings:
People exposed to branded virtual goods were 45% more likely to remember the brand.
74% of people remembered seeing the branded virtual good when asked.
Most importantly, those exposed to branded virtual goods were 32% more likely to buy one of the brand’s products.
In addition to releasing the study today, we will be presenting its findings as a Case Study at the IAB Marketplace Mobile event here in New York at 4:30 today alongside Joy Liuzzo, senior director, marketing and mobile research, InsightExpress, our partner in conducting the study.
There’s an incredible amount of positive buzz in the advertising community about virtual goods, and we think the results of this study reinforce that. You can view the study in it’s entirety, including some other surprising findings, after the jump.
Chris Cunningham
Co-founder and CEO
@appssavvyceo
Michael Burke
Co-founder and President
@micburke27
the great migration
We’re witnessing a great migration: apps built upon and designed specifically for native platforms, like Facebook or the iPhone, are getting their own legs and becoming multi-platform media companies. You can now join app communities like Circle of Moms, FarmVille, Dogbook and Family Tree by adding a “.com” to their name or visiting the app store, not just through Facebook. You might ask yourself: is this a good thing? We think so.
App developers have always focused on one thing: people. Regardless of the platform, these new media companies are developing solutions for people. As a result, appssavvy has held true to the belief that people are the new destination. Running a strong advertising campaign isn’t about a brand or its site, it’s about where and why people choose to engage with others. The best marketers are finally asking the important questions: What are people doing? How can we join? How can we provide value? Brands need to appreciate that there is a conversation happening. And if they want anyone to listen to what they have to say, first they need to introduce themselves, pull up a chair, and bring something to the table.
Chris Cunningham
Co-founder and CEO
@appssavvyceo
Michael Burke
Co-founder and President
@micburke27
P.S. Read more in this month’s edition of the appssavvy reader
What Are People Doing?
There’s a question we hear a lot at appssavvy: “What are people doing?” No, it’s not because of the strange photo shoots that often happen outside our SoHo office windows. It’s because knowing what people are doing across various social media platforms is what enables us to provide better solutions to our partners – you! For every publisher partner, brand and agency we work with, the secret to a successful campaign lies in understanding social activity. Only once you know what people are doing can you truly engage with them.
The bottom line is this: social activity will help you reach your objectives. So if you’re not asking “what are people doing?” then what are you doing? Find out more in this month’s edition of the appssavvy Reader.
Chris Cunningham
Co-founder and CEO
@appssavvyceo
Michael Burke
Co-founder and President
@micburke27
Ernst & Young Entrepreneur Of The Year Finalist
Ernst & Young today announced that appssavvy’s own Chris Cunningham has been named a finalist for its Entrepreneur Of The Year 2010 Award® in Metro New York. Congratulations to Chris for being selected from a group of almost 70 nominations.
In a press release today, Chris said, “It is a tremendous honor to be recognized as a finalist for such a prestigious award. However, while this award is individual, it is really only possible because of the great Co-founder, business partner and friend Michael Burke, and the rapidly growing appssavvy team of more than 40 professionals.”
We couldn’t agree more!
By the way, Ernst & Young will be announcing the award winners at a special gala event in Times Square on Tuesday, June 15th. We’ll be keeping our fingers crossed.
