Written by appssavvy
on January 2nd, 2013
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Happy New Year! At next week’s 2013 International CES in Las Vegas, Advertising Age, in partnership with IPG and Draftfcb, will present several events focused on different key issues surrounding technology usage and consumers and how best to connect and reach new consumers through the latest technology.
Among them is the session: Discussion on Native Advertising scheduled for January 8th at 4 p.m. at Villa 211 at the Encore Fairway Villas at the Wynn. RSVP here.
Leaders in the native advertising space, including appssavvy’s Chris Cunningham, Steven Rosenblatt of Foursquare, Lee Brown of Tumblr, Jonathan Perelman of BuzzFeed and Chris Miller of Draftfcb will tackle why the emerging medium isn’t a fad and how it is becoming mainstream in 2013. The discussion will be moderated by Dan Salmon of BMO Capital Markets and will address how brands and agencies are approaching the concept and how mobile advertising will be a catalyst for native advertising. And, key trends that marketers need to understand based on how innovative new platforms are building massive audiences and how to best communicate with them.
We hope to see you at CES and, again, RSVP here.