This week, we announced a campaign, “The Blues,” from H&M on the popular iPhone app MyTown from Booyah.
The campaign, in partnership with MediaCom, part of Group M, WPP’s media agency group, is designed to create an interest in H&M’s fashion and drive store traffic through the location-based social game – MyTown – that enables players to unlock rewards and earn points by checking-in from real-world shops and locations.
H&M on MyTown represents the first campaign as a result of a new partnership in which appssavvy is now exclusively serving as Booyah’s direct sales team.
H&M’s The Blues campaign began on MyTown last week and runs through March 11th.
Chris Cunningham
Co-founder and CEO
