The Interactive Advertising Bureau (IAB) today unveiled the “Social Media Buyer’s Guide,” a how-to primer for marketers and agencies.
The Guide, which can be viewed and downloaded here was developed by the IAB Social Media Committee of which I’m a member. It was great working with the committee on this project and we (appssavvy) were thrilled to have the opportunity to include a Case Study – Universal Studios Home Entertainment’s Public Enemies Blu-ray™ and DVD release integration in Zynga’s Mafia Wars (See Page 39 of the Guide).
Chris Cunningham
Co-founder and CEO
