Earlier this morning, we announced an iPhone app campaign involving PowerBar, a Nestlé brand, and the top downloaded snow report app, Ski Report, from SkiReport.com.
The campaign, in partnership with PowerBar’s agency OIC, offers winter sports enthusiasts an array of nutritional information, athlete profiles, videos and free product samples of new PowerBar® GEL BLASTS™ energy chews via the convenient Ski Report app.
As I said in today’s press release, ‘PowerBar’s sponsorship of Ski Report demonstrates the contextually-relevant and targeted media opportunities brands and agencies are embracing through apps.’
You can read today’s press release here and if you’re into snow sports, download the Ski Report starting here.
Chris Cunningham
Co-founder and CEO
