This week, more than 850 digital industry leaders are gathered in Phoenix for the Interactive Advertising Bureau’s (IAB) Annual Leadership Meeting. Among them, is appssavvy’s very own, Chris Cunningham, co-founder and CEO.
Yesterday, Chris participated in the session: The Natives Are Restless. With the digital industry buzzing about native formats and some executives positioning it as the solution to advertising commoditization, this session took a look at real questions about the viability of native advertising and put senior executives, including Chris, Meredith Kopit Levien, group publisher and chief revenue officer of Forbes Media and Jonah Peretti, founder and CEO of BuzzFeed, on the hot seat to go beyond the industry hype and demonstrate the true value of native advertising. Below is a photo of Chris speaking.
In addition, don’t miss tomorrow’s Native Advertising Summit, which appssavvy is a sponsor. Chris will also be speaking as part of the session: Is Native Advertising the Answer to Mobile? Hope to see you there.