Earlier this month, the much anticipated new Games.com, a division of AOL Inc., re-launched with more than 5,000 free online games, a large library of mobile games, plus new engagement and personalization features.
This afternoon, Games.com announced a suite of industry-leading brand integrations for marketers looking to reach highly desireable audiences, including women and moms. Among the suite of select premium advertising opportunities is adtivity by appssavvy. AOL’s Games.com represents the newest leading publisher to partner with the adtivity activity advertising platform and we couldn’t be more excited.
As a premium advertising partner, adtivity is unlocking and creating new, native advertising opportunities for leading brands reaching the millions of players on Games.com, whether on the web or mobile, as they perform activities. As a Games.com “In-Game Advertising” partner, adtivity enables brands to integrate directly into game play at relevant, timely moments, for instance, when a player completes a level or achieves a high score, among other natural pauses in the action.
adtivity by appssavvy’s Senior Vice President, Strategic Partnerships Tyson Daugherty, said, “AOL and Games.com have created a discovery, distribution and monetization platform for game developers with advertising strategized and designed into the core of the platform. This creates a unique market opportunity for advertisers as well as game developers.”
Advertising opportunities through Games.com’s partnership with adtivity provides unique data-driven activity targeting capabilities producing performance results on average 10x and above industry benchmarks across multiple screens.
Today’s Games.com partnership extends adtivity by appssavvy’s relationship with AOL, which included an investment by AOL Ventures announced late last year.