Archive for March, 2010
Travel Channel Takes a Trip to MyTown
Earlier this month, we announced our partnership and first campaign with Booyah and its wildly popular location-based iPhone app game, MyTown. Today, we announced our second campaign, this time with the Travel Channel.
The Travel Channel effort on MyTown promotes the show Food Wars through “check-ins” at restaurants, grocery stores, or other food-related locations. Players that [...]
Coming up… Sprout’s Social Media & Advertising Summit
Coming up early next month (April 6th), appssavvy partner Sprout, will be producing a half-day summit on leveraging social media: Social Media & Advertising Summit in New York.
appssavvy’s Senior Director, Partner Development & Social Strategy Julie Nielsen, will be presenting. The topic of her presentation is: Past to Present: Custom Apps to Engagement Apps.
Tickets for [...]
Facebook Doesn’t Actually Sell Anything Social
I spent last week in Chicago alongside our team of direct sellers for the social media space, including Jeremy Greenspan and Cathy Tucker. As the token “mom” expert at appssavvy, we met several “Mom-targeted” brands to discuss social strategy for 2010 and current strategies for meeting the new era of moms – social moms. After [...]
NBC’s “Parenthood” Shows That Sharing Can Be Fun
One of the key lessons of childhood is learning how to share. Through Sharethrough, a new appssavvy partner, sharing is also now a key part of “Parenthood,” a new sitcom from NBC, thanks to a high-impact in-game, social video campaign running today.
Across Sharethrough’s social gaming inventory, NBC’s Parenthood will be seen by hundreds of thousands [...]
The appssavvy Reader
We Tweet, we blog, we speak at conferences, and we have great daily conversations with our many clients and partners. Here’s what we don’t do – turn all of that into a useful, repeatable resource.
In an effort to change this at appssavvy, we searched for something new, cool and groundbreaking, but all signs pointed back [...]
The Underlying Drivers of Social Media Success
One of the biggest challenges of social media is keeping up with the next big trend. You know, “the shiny new toy” everyone is talking about! It’s almost impossible for an advertiser to keep up with each and every platform and understand the best way to execute. But, here’s the deal. It’s not that complicated.
I [...]
Promotions and New Hires
Earlier this morning, we announced the promotions of three appssavvy team members and the hiring of three new digital media professionals bringing our team to nearly 40 employees and we continue to hire.
At the forefront of our announcement was the promotion of Calvin Wong to chief operating officer. In addition, Sushene Swenson was promoted to [...]
