Archive for February, 2010
Question: How Do We Know A Recommendation From a Friend Isn’t Something from the Web?
For my latest Q&A, I came across the piece, “Social Media Not Preferred Recommendation Resource” by Laurie Sullivan of MediaPost.
Q: How do we know a recommendation from a friend isn’t something from the Web?
A: In this day and age, I kind of assumed that word of mouth (WOM) inherently also included digital communication between friends [...]
IAB Unveils “Social Media Buyer’s Guide
The Interactive Advertising Bureau (IAB) today unveiled the “Social Media Buyer’s Guide,” a how-to primer for marketers and agencies.
The Guide, which can be viewed and downloaded here was developed by the IAB Social Media Committee of which I’m a member. It was great working with the committee on this project and we (appssavvy) were thrilled to [...]
Julie Nielsen named one of DMNews’ Top 30 Under 30
We’re very pleased to announce that our very own Julie Nielsen was named one of DMNew’s Top 30 under 30 Direct and Digital Marketers (See Page 2) today! Julie was selected among a group of esteemed peers and colleagues for this prestigious honor. Young professionals from all over the nation were nominated and subsequently chosen for their [...]
Annual Update
Happy New Year! With 2009 behind us I wanted to provide an update on appssavvy and the trends we’re seeing in social media, apps and digital media as we enter 2010.
First of all, I’d like to thank you for your continued interest and support of appssavvy. Since co-founding the company in early 2008 with Co-founder [...]
Question: Why has Social Shopping Not Taken Off More in the Past Several Years?
I love answering questions, especially as it relates to social media and marketing. Recently, Lisa Lacy, a journalist for ClickZ, asked the question:
Q: Why has social shopping not taken off more in the past several years?
While we offered the following insight, we may have been too late in helping out with her story – next time [...]
PowerBar iPhone App Campaign
Earlier this morning, we announced an iPhone app campaign involving PowerBar, a Nestlé brand, and the top downloaded snow report app, Ski Report, from SkiReport.com.
The campaign, in partnership with PowerBar’s agency OIC, offers winter sports enthusiasts an array of nutritional information, athlete profiles, videos and free product samples of new PowerBar® GEL BLASTS™ energy chews [...]
