Archive for August, 2009

Hallmark Enriches Social Media

When it comes to social media marketing, there are a couple of pillars to our (appssavvy) philosophy on the subject. The first is contextual relevance and the second – equally as important as the first – is joining the conversation, not interrupting it.
Over the weekend, a blog post was brought to my attention about one [...]

Congratulations Vida Mylson

Last week, we announced the promotion of Vida Mylson from director of sales to appssavvy’s first vice president of sales serving the East Coast.
Vida has done a remarkable job, not only growing appssavvy, but serving as a social media marketing leader with many of the best agencies and leading brands in the marketplace today.
We couldn’t [...]

Facebook’s Acquisition of FriendFeed

Yesterday, Facebook announced its acquisition of sharing service FriendFeed. The news created quite a stir on the Web and rightfully so.
Folding FriendFeed into Facebook brings with it a number of opportunities. For example, Facebook is a great place for to publish content – status updates and photos, but it’s a lousy place to consume content. [...]