Archive for June, 2009

Inside Facebook’s Best & Worst Facebook Marketing 2009 Report

Earlier this week, a must-read report was released by Justin Smith and Jessica Lee of Inside Facebook. The Inside Facebook team reviewed hundreds of campaigns and spoke with dozens of brands, agencies, and service providers, including appssavvy, in preparing the report entitled: “Best & Worst Facebook Marketing 2009.”
The report features 12 campaigns, including our work [...]

Empower Your Social Media Users

An often overlooked element of marketing online, especially in social media, is that it is ALL about the people. It’s not about the property, social network, impressions, engagement or whatever. To learn a bit more, take a look at my piece (Empower Your Social Media Users) at iMedia posted today. I’ll look forward to thoughts.
Michael [...]

Speaking Extravaganza

Hello Internet Week New York! Today, Internet Week New York kicks off. It should be a fun week-long festival of events celebrating our city’s thriving Internet industry and community.
It’s going to be a busy week for me, as I’m participating in four events. Here’s the rundown.
Tomorrow morning (June 2nd), I’ll be participating in the opening [...]