Archive for March, 2009

Lessons from the Digital Frontier

What day and time is it? I ask as over the past week or so I’ve been in London, back to the U.S. to visit a couple advertisers in Cincinnati and finally home in New York City.
I was in London to speak at the Financial Times Digital Media and Broadcasting Conference. The theme of the [...]

There Is A Time And Place

As my appssavvy business partner Chris Cunningham mentioned in an earlier post, we’re back writing for MediaPost. My first piece (There Is A Time And Place) published today. Take a look and I’ll look forward to thoughts. My article is timely given Google’s Behavioral Ads announcement earlier this week.
 
Now, I’m off to digiday: SOCIAL to [...]

10 Tips For Getting Started in Apps Marketing

Since starting appssavvy a little over a year ago, I’ve learned a ton about the challenges and opportunities facing advertisers and agencies, as it relates to social media marketing.
As mentioned in an earlier post, I’m blogging and writing for iMedia now and again – an opportunity I greatly appreciate. My most recent piece (10 tips [...]

Lightspeed Venture Partners Conference

This past week I attended the Lightspeed Venture Partners conference in San Francisco alongside more than 100 other CEOs from companies in digital marketing and publishing. The theme of the conference was advertising sales in a recession.
First off, I give Jeremy Liew and his team a ton of credit in putting this conference on and [...]

Welcome Aboard

I’m pleased to announce the addition of three new appssavvy team members. Joining our direct sales team for the social media space are Jeremy Greenspan, Midwest sales director, Lo Noroña, director, business development on the West Coast, and Fletch Tison, East Coast senior account executive.
Jeremy, Lo and Fletch bring the appssavvy team to nearly 20 [...]