Uncategorized Archives:
DMA2010 Blog features Julie Nielsen
Ahead of her talk at the DMA2010 conference & exhibition, Julie Nielsen, Director, Partner Development and Social Strategy at appssavvy, wrote a post for DMA2010’s blog entitled “Virtual Goods Drive Real World Results for Brands – says Julie Nielsen.” In it, she highlights appssavvy’s recently released study on branded virtual goods and how virtual goods play a [...]
the sammy and mobi awards
Yesterday, it was announced that two of appssavvy’s entries into digiday’s SAMMY and MOBI awards have been named as finalists! Our Public Enemies on Mafia Wars campaign, in partnership with Ignited, is a finalist for Best Engagement Campaign (a SAMMY Award) and our Powermat on MyTown campaign, in partnership with Maxus Global and M80, is [...]
Jonah Peretti on going viral
Last week we attended New York Viral Media Meetup hosted by Jon Steinberg of BuzzFeed. The event included drinks, discussion, and two guest speakers: Christopher Poole (”moot”) founder of 4chan and Jonah Peretti co-founder of Huffington Post and founder of BuzzFeed.
Jonah delivered a fascinating presentation called “Mormons, Mullets and Maniacs” (link after the jump). He [...]
Chris talks business at digiday:apps
appssavvy’s Chris Cunningham delivered the Lunch Keynote at digiday:APPS yesterday. In a segment titled “Brands and Apps: It’s all about social activity,” Chris talked about four shifts he’s seen in the last 2 1/2 years and shared the stage with Damon Burrell of MTV, Rachel Veiga of MediaCom, and Oz Solomon of Social Graph Studios. [...]
Windy City Office
Recently, we announced the doubling of the size of our headquarters in SoHo and the opening of a physical office in Los Angeles, not to mention surpassing the 40+ employees milestone. Today, we’re pleased to continue that momentum by announcing the opening of appssavvy’s newest office in Chicago.
The office, located at 321 North Clark Street [...]
Daisy Whitney takes a trip to a virtual mall
Yesterday, Daisy Whitney’s New Media Minute featured appssavvy’s recently published Virtual Goods Study and noted that virtual goods were a $1 billion business last year. Check out the clip below.
The Power of Mobile & Social: Driving Real World Results for Brands with Virtual Goods
July 19th was an exciting day for appssavvy, we pitched Alberto Culber’s TRESemmé on the opportunity of mobile location based gaming, we released a first-of-its-kind study on virtual goods and then we were given the opportunity to present those results to a room full of marketing executives at IAB’s Marketplace Mobile. The result is a [...]
