Archives:
The Underlying Drivers of Social Media Success
One of the biggest challenges of social media is keeping up with the next big trend. You know, “the shiny new toy” everyone is talking about! It’s almost impossible for an advertiser to keep up with each and every platform and understand the best way to execute. But, here’s the deal. It’s not that complicated.
I [...]
Question: How Do We Know A Recommendation From a Friend Isn’t Something from the Web?
For my latest Q&A, I came across the piece, “Social Media Not Preferred Recommendation Resource” by Laurie Sullivan of MediaPost.
Q: How do we know a recommendation from a friend isn’t something from the Web?
A: In this day and age, I kind of assumed that word of mouth (WOM) inherently also included digital communication between friends [...]
Question: Why has Social Shopping Not Taken Off More in the Past Several Years?
I love answering questions, especially as it relates to social media and marketing. Recently, Lisa Lacy, a journalist for ClickZ, asked the question:
Q: Why has social shopping not taken off more in the past several years?
While we offered the following insight, we may have been too late in helping out with her story – next time [...]
Trust is a Beautiful Thing
I recently had an “a-ha” moment at of all places, Whole Foods. The experience sparked a piece for MediaPost, which was published today.
It’s entitled: Trust is a Beautiful Thing. I invite you to check it out and look forward to thoughts.
Michael Burke
Co-founder and President
ad:tech Chicago Surprise
Earlier today, I was pleasantly surprised by the opportunity to speak at ad:tech Chicago – this afternoon! There was a last minute cancellation and I was delighted to fill-in.
I participated in the session: Widgets, Apps and Viral Video moderated by Hooman Radfar of Clearspring, alongside Ro Choy of RockYou, Mike McGraw of Big Fuel and [...]
Facebook’s Acquisition of FriendFeed
Yesterday, Facebook announced its acquisition of sharing service FriendFeed. The news created quite a stir on the Web and rightfully so.
Folding FriendFeed into Facebook brings with it a number of opportunities. For example, Facebook is a great place for to publish content – status updates and photos, but it’s a lousy place to consume content. [...]
Empower Your Social Media Users
An often overlooked element of marketing online, especially in social media, is that it is ALL about the people. It’s not about the property, social network, impressions, engagement or whatever. To learn a bit more, take a look at my piece (Empower Your Social Media Users) at iMedia posted today. I’ll look forward to thoughts.
Michael [...]
