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Daisy Whitney takes a trip to a virtual mall
Yesterday, Daisy Whitney’s New Media Minute featured appssavvy’s recently published Virtual Goods Study and noted that virtual goods were a $1 billion business last year. Check out the clip below.
Accept Everything We Do Is Social (And ‘Like’ It)
Remember the first generation of “social networking” sites? MySpace and Friendster in 2005, and even companies like Bolt.com back in 1996 (where I worked at the time). We made a big fuss about social networking. Brands wanted it. Reporters wrote about it. And then one day we all woke up and said, “I’m on a [...]
DonQ Rum Mixes It Up with Mixology
In recent months we’ve announced several campaigns in the mobile app space, including Travel Channel and H&M integrations into MyTown and PowerBar into Ski Report. We’re seeing tremendous interest from brands and agenices in the mobile app space.
During the first quarter, we also planned and delivered a campaign involving DonQ Rum and the ultimate drink [...]
Conference Extravaganza
There was a whole lot going on this week, including ad:tech San Francisco, eMarketing Association’s The Power of eMarketing Conference and Expo, Facebook’s f8, Inside Social Apps and more.
Team of appssavvy was all over the place, both attending and speaking. On both Tuesday and Wednesday our Co-founder and President Michael Burke moderated the App Exchange [...]
AdweekMedia’s The Buzz Awards
Earlier today, AdweekMedia’s The Buzz Awards were announced for 2010. I’m thrilled that our campaign, in partnership with Ignited, for Universal Studios Home Entertainment’s Blu-ray™ and DVD release of Public Enemies starring Johnny Depp, won for Best Use of Social Media.
I described this campaign in a press release earlier this year as, “… the blockbuster [...]
Q&A With SmartBlog on Social Media
Recently, I had the opportunity to provide some thoughts to questions from the SmartBlog on Social Media as a prelude to Monday’s IAB Social Media Marketplace event here in New York. I’ll be participating in the “Pitching to the Major Leagues” session, pitching GE Appliances & Lighting. Looking forward to it.
In the meantime, thought I’d [...]
Travel Channel Takes a Trip to MyTown
Earlier this month, we announced our partnership and first campaign with Booyah and its wildly popular location-based iPhone app game, MyTown. Today, we announced our second campaign, this time with the Travel Channel.
The Travel Channel effort on MyTown promotes the show Food Wars through “check-ins” at restaurants, grocery stores, or other food-related locations. Players that [...]
