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The Power of Mobile & Social: Driving Real World Results for Brands with Virtual Goods
July 19th was an exciting day for appssavvy, we pitched Alberto Culber’s TRESemmé on the opportunity of mobile location based gaming, we released a first-of-its-kind study on virtual goods and then we were given the opportunity to present those results to a room full of marketing executives at IAB’s Marketplace Mobile. The result is a [...]
buying & selling: live mobile pitch
In the second of a series IAB pitches (see our post about April’s), our own Chris Cunningham had the opportunity to speak at IAB Marketplace Mobile’s “Buying & Selling: Live Mobile Pitch” session, pitching his best mobile marketing strategy to Alberto Culver’s TRESemmé brand. The opportunity is location based mobile gaming, something we’re very excited about. You [...]
appssavvy plus 6
appssavvy would like to welcome six new members to the team: Holly Ettenger, HR and talent manager; Mattan Griffel, marketing coordinator; Meghan Kludt, senior account executive, Midwest; Yolanda Ladia, product manager; Magali Merat, senior account executive; and Robin Wilson, senior director, ad operations.
These new six extend appssavvy’s team to more than 40 employees! (And we’re [...]
Virtual goods drive real world results for brands
Earlier today we announced research on the advertising potential of branded virtual goods. The study, entitled “Social Activity: Driving Real World Results for Brands Study: Virtual Goods” (after the jump) found that branded virtual goods delivered a creative and innovative ad format, increasing all brand metrics, beating out mobile advertising norms and recall of receiving the [...]
the great migration
We’re witnessing a great migration: apps built upon and designed specifically for native platforms, like Facebook or the iPhone, are getting their own legs and becoming multi-platform media companies. You can now join app communities like Circle of Moms, FarmVille, Dogbook and Family Tree by adding a “.com” to their name or visiting the app [...]
What Are People Doing?
There’s a question we hear a lot at appssavvy: “What are people doing?” No, it’s not because of the strange photo shoots that often happen outside our SoHo office windows. It’s because knowing what people are doing across various social media platforms is what enables us to provide better solutions to our partners – you! [...]
Ernst & Young Entrepreneur Of The Year Finalist
Ernst & Young today announced that appssavvy’s own Chris Cunningham has been named a finalist for its Entrepreneur Of The Year 2010 Award® in Metro New York. Congratulations to Chris for being selected from a group of almost 70 nominations.
In a press release today, Chris said, “It is a tremendous honor to be recognized as [...]
