Michael Burke Named to Techweek 100!

tw100_badgeCongratulations are in order to appssavvy’s Co-founder and President Michael Burke, for being named to the Techweek 100 for the second consecutive year!

The Techweek 100 identifies those individuals who are impacting the business and technology landscape on a significant scale in the Chicago/Midwest region and are chosen by the Techweek community, Advisory Boards and team.

Again, congratulations Michael on a well deserved and earned honor. To check out Michael and the other members of this year’s Techweek 100 click here.

CMU Technology and Entrepreneurship Meetup

img_2792Last night appssavvy hosted CMU Technology and Entrepreneurship Meetup. More than 60 New York Carnegie Mellon alumni and friends across industries and age groups gathered for an evening of socializing and networking over some beers and pork chop riblets.

People loved our space, our hospitality, and our story. On the way home I thought about how fortunate we are to be at the heart of Silicon Alley, to have the opportunity to play a part in making the industry better, and along the way, have a little fun as well.

I look forward to hosting more great events for our friends, and help them find people and inspiration to achieve their dreams.


adtivity Finalist as Best Monetization Technology for a Publisher

img_2485-22Earlier this month on a chilly evening we stopped by City Winery – quite a nice venue may I add – to attend the 2013 Digiday Publisher Awards Gala. There was live music, wine, cheese, and much mingling with the usual suspects - AOL, BuzzFeed and Mashable, among others.

We sat down for dinner, serendipitously across our contenders in the same category – LiveRail Video Private Exchange and GumGum for Publisher – eyeing for the Best Monetization Technology for a Publisher award. At the end of the night, LiveRail walked away with the award, and we took home the finalist acrylic trophy.

In a crowded and competitive space as advertising, this little trophy, now sitting in our office, is evidence that our adtivity platform belongs on top of the heap, and can only go up from there.


How Native Advertising Can Bring Big, Beautiful Ads To Mobile

logo-bi-intelligence-footerRecently appssavvy Co-founder and CEO Chris Cunningham, sat down with Alex Cocotas of BI Intelligence, the subscription research service of Business Insider.

The two talked about all-things mobile advertising and on Friday Alex published an article titled: Q&A With appssavvy CEO Chris Cunningham: How Native Advertising Can Bring Big, Beautiful Ads To Mobile.

The BI Intelligence subscriber-only piece (learn more about subscribing or a free trial here) included the following excerpts that Alex enabled us to blog about:

In his introduction, Alex wrote that Chris “…thinks big, beautiful advertisements are the key to drawing major brand dollars into mobile. By focusing on fewer, but more effective advertisements, the industry could boost its long-term prospects.”

“If we could snap our fingers and change our entire industry, we would love to see less (mobile) inventory across the board, raise its quality, and drive up price,” Chris told Alex.

Alex asked: Is there a future for the banner ad in mobile advertising? And Chris’ response: “Absolutely, categorically not. People don’t like them and that’s reality. But your question is kind of a tricky one because it’s not going to just disappear. I think this will be the year that companies like ours and others will begin to show at a smaller scale what beautiful ads can look like within mobile environments. I think once that has amassed enough volume, advertisers will want to adjust where they spend, whom they spend with, and how much they spend.”

Thanks to Alex and BI Intelligence’s time and efforts to push forward the mobile and native advertising industry. To check out Alex’s latest articles, click here.

The Native Ad Summit: Defining Native

chris-from-sharethrough-eventEarlier this week, Sharethrough hosted The Native Advertising Summit, a first of its kind event.

The day was hosted at The Standard High Line in New York and included a stacked line-up of speakers and industry leaders – from agencies, brands and technology platforms – that spanned from Pandora, College Humor and BuzzFeed, to the IAB’s Digital Brand Initiatives, Tumblr, Mediacom and The Media Kitchen, to name a few. The full list of participants can be found here.

To say that Sharethrough and other companies that align themselves to the native movement are moving quickly to understand, identify, and promote this new form of advertising is an understatement.  With panels that included “Defining the Native Era,” “Beyond Church and State” and “Is Native Advertising the Answer to Mobile?,” the summit explored the definition of native, success stories and storytelling from both the brand marketing and publishing side.

Defining this space can be a challenge because there is not yet a crystal-clear vision that everyone can relate (or agree) to, and as Evan Giamanco, director, business operations at People Digital, stated during the panel we both participated in: “Is Native the Answer to Mobile?,” if something is native to a platform, then it has a different tone, look and feel than the next media channel.  It’s inherently unique and different each and every time.

So where does appssavvy fit in the mix?  We know advertisers are looking for better ways to engage with consumers and are laser-focused on delivering engaging, useful and entertaining ad experiences.  appssavvy can deliver these experiences through its high-quality canvas experiences for storytelling across the web, mobile and tablets.  What makes us unique is the ability to trigger an ad based on activity, based on what consumers are doing within context, which in turn elevates the level of consumer interaction, watching, viewing and sharing.

appssavvy is the definitive people activity platform, and with adtivity, we can deliver engaging, social and native ad experiences to consumers across multiple screens – all with insights into their specific activities.

The takeaway: we may not all be in complete agreement on the definition of native advertising, but we are inching closer and closer everyday. Have a great weekend!

Great Event!

Thanks to Sharethrough for everything related to yesterday’s Native Advertising Summit! It was great to sponsor and for appssavvy’s Chris Cunningham to speak as part of the session: Is Native Advertising the Answer to Mobile?, alongside Sharethrough’s Dan Greenberg, Akshay Kothari, of Pulse and Evan Giamanco of People Digital.

Here’s to the next one and the native advertising opportunity ahead!

Native Advertising Summit - Is Native Advertising the Answer to Mobile? from sharethrough on Vimeo.

The Natives Are Restless

iab_annual_leadership_meetingThis week, more than 850 digital industry leaders are gathered in Phoenix for the Interactive Advertising Bureau’s (IAB) Annual Leadership Meeting. Among them, is appssavvy’s very own, Chris Cunningham, co-founder and CEO.

Yesterday, Chris participated in the session: The Natives Are Restless. With the digital industry buzzing about native formats and some executives positioning it as the solution to advertising commoditization, this session took a look at real questions about the viability of native advertising and put senior executives, including Chris, Meredith Kopit Levien, group publisher and chief revenue officer of Forbes Media and Jonah Peretti, founder and CEO of BuzzFeed, on the hot seat to go beyond the industry hype and demonstrate the true value of native advertising. Below is a photo of Chris speaking.

In addition, don’t miss tomorrow’s Native Advertising Summit, which appssavvy is a sponsor. Chris will also be speaking as part of the session: Is Native Advertising the Answer to Mobile? Hope to see you there.