Earlier this week, Sharethrough hosted The Native Advertising Summit, a first of its kind event.

The day was hosted at The Standard High Line in New York and included a stacked line-up of speakers and industry leaders – from agencies, brands and technology platforms – that spanned from Pandora, College Humor and BuzzFeed, to the IAB’s Digital Brand Initiatives, Tumblr, Mediacom and The Media Kitchen, to name a few. The full list of participants can be found here.

To say that Sharethrough and other companies that align themselves to the native movement are moving quickly to understand, identify, and promote this new form of advertising is an understatement.  With panels that included “Defining the Native Era,” “Beyond Church and State” and “Is Native Advertising the Answer to Mobile?,” the summit explored the definition of native, success stories and storytelling from both the brand marketing and publishing side.

Defining this space can be a challenge because there is not yet a crystal-clear vision that everyone can relate (or agree) to, and as Evan Giamanco, director, business operations at People Digital, stated during the panel we both participated in: “Is Native the Answer to Mobile?,” if something is native to a platform, then it has a different tone, look and feel than the next media channel.  It’s inherently unique and different each and every time.

So where does appssavvy fit in the mix?  We know advertisers are looking for better ways to engage with consumers and are laser-focused on delivering engaging, useful and entertaining ad experiences.  appssavvy can deliver these experiences through its high-quality canvas experiences for storytelling across the web, mobile and tablets.  What makes us unique is the ability to trigger an ad based on activity, based on what consumers are doing within context, which in turn elevates the level of consumer interaction, watching, viewing and sharing.

appssavvy is the definitive people activity platform, and with adtivity, we can deliver engaging, social and native ad experiences to consumers across multiple screens – all with insights into their specific activities.

The takeaway: we may not all be in complete agreement on the definition of native advertising, but we are inching closer and closer everyday. Have a great weekend!